Interested in a specific gamer audience?

Select the audience you wish to know about and we can deliver a report focusing on this group of gamers.

How many of them are there, how much do they spend and on what, which systems do they prefer to use, which games do they play, how do they divide their time between multi-player and solo gaming.

We have 34 audience reports to choose from based on the most popular breaks of our data, they can be bought singly, or multiple reports can be purchased for a 10% discount.

Audiences Available:

Pick your report from any of these 34 gamer groups. If what you need isn't here, then turn to the My Report page and generate exactly what you need.

What You Get:

An interactive Excel that allows you to explore the volume, value, characteristics, games behaviour and attitudes of your selected audience

Demographics and Profiling
  • Gender and Age
  • Nationality
  • Income and education
  • Systems Played
  • Systems Spent on
  • Gamer Commitment (hours and spend)
  • Information Group (Opinion Leaders - Followers)
Audience Spend and Gaming Behaviour
  • Spend digital and physical
  • Hours of play
  • Types of spend including subscription spend
  • System purchase intentions
  • Types of game play (multiplayer/ single player)
  • By games systems
  • By market segment
  • By socio-demographics and gamer profiles
Favourite Games
  • Games Awareness and Play for audiences top 50 titles
  • For top 20 titles:

    • How obtained - pre-orders
    • How played single/multi/online/in room
    • System Used to play
    • DLC bought
    • Competitor titles
    • Features liked
    • Motivations for play

Price for each report

TBC for 2019

Contact Iain Gibson about this product:

iain.gibson@arkenford.co.uk
01483 510 310
Types of AudienceReports Available
Gamers playing on
  • 1 PS4 Gamers
  • 2 Xbox One Gamers
  • 3 Wii U Gamers
  • 4 DS Gamers
  • 5 Switch Gamers
  • 6 PC Gamers
  • 7 Smartphone Gamers
  • 8 Tablet Gamers
Commitment to Gaming
  • 9 High Spenders (€80+ a quarter)
  • 10 Casual Gamers (<€80 a quarter and <12hrs game play a week)
National market gamers
  • 11 UK
  • 12 French
  • 13 German
  • 14 Italian
  • 15 Spanish
Age Groups and Genders
  • 16 Male Gamers
  • 17 Female Gamers
  • 18 Gamers aged 6-14s (6-9 reduced data set)
  • 19 Gamers aged 15-20s
  • 20 Gamers aged 20-30s
  • 21 Gamers aged over 30s
  • 22 Gamers aged over 50s
Audiences for kinds of game play
  • 23 Combat/Action gamers
  • 24 Narrative Gamers
  • 25 Competitive Gamers
  • 26 Social Gamers
  • 27 Creative Gamers
Targeting a specific Gamer Segment

A report focused on a specific Gamer Segment identified by the game play motivations that drive their interest in games

  • 28 Gladiators
  • 29 Lone Heroes
  • 30 Enthusiasts
  • 31 Wanderers
  • 32 Imagineers
  • 33 Relaxers
  • 34 Puzzlers

Want to talk about:

Any of our products:
Speak to Iain Gibson
01483 510 310
iain.gibson@arkenford.co.uk
Ad hoc qualitative research:
Speak to Sean Dromgoole
020 8400 6248
sean@someresearch.co.uk
Ad hoc quantitative research:
Speak to Ben Moxon
01483 510 310
ben.moxon@arkenford.co.uk